Jacquard Woven Tapes with Logo: Neck Tape, Trims and Ribbons

A jacquard woven tape with logo carries your brand along a seam instead of on a single label. It appears in the back neck of a hoodie, inside a shirt placket, along a drawstring channel or tied around a gift box. Because the logo is woven into the structure of the tape, it does not peel, crack or wash out like a print. This guide explains where branded woven tapes and ribbons are used, which widths and roll lengths are common, how grosgrain, herringbone and satin tapes compare, and how to prepare an order. You can see the range in our woven tapes and ribbons collection.

What is a jacquard woven tape with logo?

A jacquard woven tape is a narrow fabric produced in long, continuous lengths on a narrow-fabric loom with a jacquard head. The jacquard mechanism lifts individual warp threads, so the weft can form letters, logos or patterns across the width of the tape. The design becomes part of the fabric: you see it sharply on the face and, depending on the weave, as a reversed or simplified image on the back.

Most branded tapes are woven from polyester, which is strong, colourfast and keeps its shape after many washes. Cotton tapes give a softer, more natural look and suit organic or heritage collections. The same weaving principle is used for woven labels, which are cut into individual pieces; branded tape is simply supplied on rolls or in cut lengths. For individual labels, see our woven labels.

Logo tape or plain tape?

A plain tape does a technical job: it covers a seam, reinforces an edge or forms a channel. A logo tape does the same job and adds a brand message in places where a label would be too small or too bulky. Many brands use a plain tape for basic lines and a logo tape for their core or premium products, so the trim itself signals the difference.

Where branded woven tapes are used

Neck tape

Neck tape covers the shoulder-to-shoulder seam at the back neck of t-shirts, sweatshirts and hoodies. It makes the seam more comfortable against the skin and gives a finished look when the garment is on the hanger. Widths of 10–15 mm are typical. Choose a soft herringbone or twill structure and a short logo repeat, so the brand name is visible on every size.

Placket and facing tape

Inside shirt plackets, jacket front facings, fly openings and pocket bags, a logo tape adds a detail customers notice when they wear the garment. Widths of 10–20 mm work well. A flat weave with a fine logo is easier to sew neatly along a straight edge than a heavily textured ribbon.

Drawstrings and channel trims

Flat woven drawstrings with a repeating logo are used in joggers, shorts, hoodies and bags. The tape must be firm enough to thread through the channel and soft enough to tie. Ends are usually heat-sealed or finished with tips, and the logo repeat can be planned so that the brand name appears on both hanging ends. Woven tape can also trim the edge of a drawstring channel or a hood opening.

Hanger loops and inside details

Short pieces of branded tape make hanger loops for coats, dresses and knitwear, and small loops at the back neck of shirts. Our guide to hanger loops for garments covers widths and sewing positions in detail.

Packaging ribbon

Logo ribbon closes gift boxes, decorates paper bags and wraps purchases at the counter. Satin and grosgrain ribbons of 15–40 mm are the usual choice. A ribbon in your brand colour connects the packaging with the garment trims, especially when the same tape appears inside the product.

Grosgrain vs herringbone vs satin tape

The weave changes how a tape looks, feels and behaves at the sewing machine. The table compares the main structures used for branded tapes.

Grosgrain has a ribbed surface that gives structure. It ties into crisp bows and keeps its edge, which is why it is the classic packaging ribbon. On garments it works for hat bands, facings and decorative trims.

Herringbone tape is woven in a broken twill that forms a zigzag pattern. It lies flat, resists abrasion and sews easily, so it is the standard choice for neck tape and for covering seams in sweatshirts and workwear.

Satin tape has long floats on the surface that reflect light. It feels the softest and looks the most elegant, but long floats can snag on rough surfaces, so it suits loops, lingerie and packaging better than high-wear trims.

For logo detail, the weave has the same effect as on woven labels: finer structures render smaller text more sharply. If your logo includes very small letters, ask for a woven sample before approving the design.

Widths, roll lengths and logo repeats

Branded tapes are ordered in metres and usually supplied on rolls, commonly of 50 or 100 metres, which suits sewing lines that feed tape from a reel. For hanger loops, drawstrings or ribbon pieces, the tape can also be cut to length with sealed ends, so your garment factory receives ready-to-sew pieces.

The repeat is the distance from one logo to the next. A short repeat of around 40–80 mm keeps the logo visible on small parts such as a neck seam. A longer repeat with spacing looks calmer on packaging ribbon. If the logo must sit exactly in the centre of each piece, ask for cut pieces rather than a continuous roll, because centring is controlled during cutting.

Colours, yarns and certifications

Tape colours and logo colours are matched to Pantone references. Most logo tapes use two or three colours, which keeps the weave balanced on a narrow width; wider tapes allow more detail. Metallic yarns can add a highlight to a logo or border. Our article on Pantone colour matching for labels explains how colour approval works for woven products.

Tapes can be produced with OEKO-TEX Standard 100 certified yarns, which matters for neck tape and other trims that touch the skin. Recycled polyester options with GRS-certified material are available on request; see our recycled GRS labels page for details.

Finishing and practical tips

• Soft finish for neck tape and loops that touch the skin; a firmer finish for packaging ribbon that needs to hold a bow.
• Sealed ends on cut pieces prevent fraying; ultrasonic or heat cutting keeps edges clean.
• Shrinkage: cotton tapes can shrink differently from the garment fabric. Test a washed sample sewn onto the actual fabric before bulk production.
• Seam allowance: keep the logo away from the edges of the tape so stitching does not cut through letters.
• Match the system: use the same colours in your neck tape, woven label and hang tag string for a consistent trim set.

How to order a logo tape

1. Define the use: neck tape, placket, drawstring, loop or packaging ribbon.
2. Choose the width and weave, and decide between rolls and cut pieces.
3. Send your logo as a vector file with Pantone references for tape and logo colours.
4. Specify the repeat length and the quantity in metres or pieces.
5. Approve the digital proof, prepared by our express label design team typically within 24–48 h, and a physical sample if needed.

Minimum quantities for tapes depend on width and design and are confirmed with your quote. Production typically takes 10–20 working days after approval, with delivery across the EU from our own production in Bulgaria.

Frequently asked questions