Custom Hang Tags & Swing Tags

What a hang tag has to do

A hang tag is the first piece of your brand a shopper touches before the garment itself. In the UK it is usually called a swing tag; the job is the same. It carries the price or barcode field, the size or style reference, your logo and often a short brand story. It is removed after purchase, so it can be bolder and more decorative than a sewn-in label, yet it must survive warehouse handling and scanning without tearing off.

We print and finish custom hang tags in our own production in Bulgaria, together with the strings, seals and fasteners that hold them on. One supplier, one proof and one delivery for the whole tag set.

Board: materials and weights

The board decides how the tag feels in the hand and how it ages on the shop floor. We work mainly with four families:

• Coated board (gloss, silk or matt) gives the sharpest print, clean solid colours and the best base for spot UV or foil.
• Kraft board in natural brown or bleached white suits denim, outdoor and eco-positioned collections; it prints with a slightly muted, warm look.
• Recycled board with visible fibres or a smooth recycled surface, for brands that want the material choice to match their message.
• Textured and coloured boards such as linen-embossed, felt-marked or through-dyed stock, where the colour runs through the core and the cut edge stays the same shade.

Weights typically range from 300 to 600 g/m². Around 300–350 g/m² is close to a business card and fine for small tags; 400–450 g/m² feels clearly premium; 500–600 g/m², or two sheets laminated together, gives a rigid tag with a visible edge that can even be printed in a contrasting colour.

Printing and finishing

Print methods

Offset printing is our standard for runs of a few thousand tags with consistent Pantone or CMYK colours. Digital printing works well for shorter runs and for variable data such as different sizes, colours or barcodes on each tag of the same design.

Finishing that you can feel

• Hot-foil stamping in gold, silver, copper, holographic or coloured foils.
• Embossing (raised) and debossing (pressed in), with or without ink or foil, ideal for a logo on uncoated or kraft board.
• Spot UV varnish that makes a logo or pattern glossy against a matt background.
• Matt or soft-touch lamination for a velvety surface and better scuff resistance.

Shapes, holes and eyelets

Rectangular tags with square or rounded corners are the most economical, but we also produce round, oval, arched and fully custom die-cut shapes from your outline. Folded tags give you four panels for a story, care hints or multilingual text. The hole is usually 4–5 mm and can be reinforced with a metal eyelet in a colour of your choice, which stops heavier tags tearing through.

Typical hang tag sizes

Any size is possible, but the formats below run efficiently on our sheets and fit most garment categories. Folded tags are listed with the closed (finished) size.

Not sure what will fit your price sticker, barcode and logo? Our label size guide explains how to plan the layout.

Strings, seals and fasteners

Strings

Strings are typically cut to 15–20 cm and supplied either loose or pre-threaded through the tag. Options include natural or dyed cotton cord, waxed cotton, twisted paper or polyester cord, elastic loops and printed or woven-ribbon strings. Ends can be knotted, fused or finished with a metal or plastic stopper.

Plastic seal tags

A seal tag closes the string loop with a small plastic or metal-look disc that clicks shut and cannot be reopened without cutting. Seals can carry an embossed or printed logo and act as simple tamper evidence for returns.

Lock pins, safety pins and tagging-gun fasteners

For quick application in a factory or warehouse we supply snap-lock pins, mini safety pins and plastic fasteners for standard and fine tagging guns. Fine needles are the safer choice for delicate knits and silk, where a standard needle could leave a visible hole.

Ordering, MOQ and lead time

Send us your logo, the information each tag must carry and the quantity per design. Our designers prepare print-ready artwork and a digital proof, typically within 24–48 h, through our express label design service. The minimum order is usually 1,000 pcs per design; variable sizes or barcodes within one design are possible with digital print. A physical sample can be made before production so you can check the finishing. After proof or sample approval, production typically takes 10–20 working days, with delivery anywhere in the EU and no customs formalities inside the Union. Express options are available on request; read more on fast delivery.

Hang tags work best alongside the labels inside the garment: combine them with woven labels, care labels and a QR label if you want to link shoppers to product data. You can see finished examples in our Labels 2026 catalogue on the catalogues page.

Recycled options (GRS)

Hang tags can be printed on recycled paper and board – brown kraft for a natural look or smooth coated recycled board for full-colour designs, foil and debossing – with the recycled content confirmed per board grade. Pair them with recycled polyester strings and with our recycled woven and printed labels so the whole trim set tells the same story. We are certified to the Global Recycled Standard (GRS) and OEKO-TEX; tell us in your quote request which documentation you need. Read more on recycled and GRS-certified labels, or compare all bases in our label materials guide.

Frequently asked questions