Labels for Home Textiles: Bed Linen, Towels, Blankets and Curtains
Home textile labels work harder than most fashion labels. Bed linen and towels are washed at high temperatures dozens or hundreds of times, blankets and throws are folded and stored for months, and curtains hang in sunlight for years. Whether you produce labels for towels, bed linen care labels, blanket brand labels or cushion tags, the label has to survive the product's life, carry the legally required information and still look like your brand. This guide covers the label types used on home textiles, typical sizes for large items, wash temperatures, composition rules and practical tips for sewing them in.
Which labels a home textile product needs
A typical home textile item carries two or three labels:
- Brand label: the visible sign of your brand, often a woven label sewn into a hem or a seam, or a woven loop label on a towel.
- Care and composition label: fibre composition is mandatory in the EU; care symbols are expected by consumers and retailers. For large items this label often also carries the product size, such as 200×220 cm, and the article number.
- Packaging label or insert: bed linen sets and towel sets are usually sold in a box, bag or band, which carries the set contents, sizes and barcode. See our stickers and packaging labels.
Labels for towels
Towels are a special case because the label is often also a functional part: the hanging loop.
Woven loop labels
A woven label folded into a loop and sewn into the hem of the towel gives you a hanging loop and a brand label in one piece. A loop fold label for towels is usually made from a sturdy woven tape in damask or taffeta, typically 15–25 mm wide and 60–100 mm long before folding. Choose a quality that keeps its shape after many hot washes and a thread colour that does not bleed onto white terry.
Flat brand labels and side tabs
Many towel brands sew a small end-fold label into the side hem as a tab that sticks out a few millimetres. Others weave the brand into a jacquard border of the towel itself and add only a care label in the hem.
Care labels for towels
Towels are washed at 60 °C and often tumble dried, so the care label must handle heat and friction. Printed satin with a heat-resistant print or a woven care label are both suitable; keep the edges ultrasonic-cut so that they stay soft against the terry. Our article on care label materials compares the options in detail.
Bed linen care labels
Duvet covers, pillowcases and fitted sheets are typically labelled in an inside seam near the opening or in a corner seam. Because the customer cannot see the size easily on a folded sheet, put the size in a clear, large font on the care label, for example "140×200 cm". Recommended practice for bed linen:
- use a care label wide enough for clear sizes and symbols, commonly 30–40 mm wide;
- place it in a seam that is not on the sleeping surface, such as the closure side of a duvet cover;
- for sets, label each piece individually, because pieces are separated after the first wash;
- add a small woven brand label on the closure flap if you want the brand visible when the bed is made.
Blankets, throws, curtains and cushions
Blankets and throws
Wool and wool-blend blankets need gentle care, often washing at 30 °C or professional cleaning, so the care label must be clear and easy to find. A woven brand label sewn into a corner, sometimes with a satin or leather-look finish, is the classic choice. For fleece and acrylic throws, a printed satin care label and a woven or printed brand label in the corner work well. A genuine or faux leather label gives a premium look on knitted throws.
Curtains
Curtains are long-lasting products that are rarely washed but often exposed to light. Sew the care label into the top heading tape or side hem where it is hidden when hanging. Use a colourfast, light-resistant material and include the composition and care instructions, since the customer often keeps the curtains for years and needs the information when it is time to clean them.
Cushions and decorative pillows
Label cushion covers in the zip seam. Filled cushions have two components, cover and filling, and the composition for each should be clear. If the filling contains feathers or down, the non-textile parts of animal origin must be indicated.
Typical home textile label sizes
| Product | Label | Typical size | Common type |
|---|---|---|---|
| Towels | Loop label | 15–25 mm wide, 60–100 mm before folding | Woven damask or taffeta, loop fold |
| Towels | Care label | 25–30 mm wide, 50–80 mm long | Printed satin or woven, ultrasonic-cut |
| Bed linen | Care label with size | 30–40 mm wide, 60–120 mm long | Printed satin or nylon taffeta |
| Bed linen sets | Brand label | 15–20 mm wide, 40–60 mm long | Woven, end-fold or centre-fold |
| Blankets and throws | Brand label | 20–40 mm wide, 50–80 mm long | Woven, leather or faux leather |
| Curtains | Care label | 25–35 mm wide, 60–100 mm long | Printed satin, colourfast |
| Cushions | Care label | 25–30 mm wide, 50–80 mm long | Printed satin |
These are common starting points; we can also make custom sizes. Our label size guide helps you choose.
Wash temperatures and care symbols
Care symbols follow ISO 3758 and appear in this order: washing, bleaching, drying, ironing and professional care. Home textiles span a wide range of care:
| Product | Typical washing | Notes for the label |
|---|---|---|
| Cotton towels | 60 °C | Tumble drying usually allowed; advice to avoid fabric softener can be added as text |
| Cotton bed linen | 40–60 °C | Iron at medium or high temperature; give the size clearly |
| Polyester-cotton bed linen | 40 °C | Lower ironing temperature |
| Wool blankets | 30 °C wool cycle or hand wash | Often professional cleaning; dry flat |
| Fleece throws | 30–40 °C | Low tumble drying or line dry; no ironing |
| Curtains | 30–40 °C or professional cleaning | Depends on fabric and lining; state shrinkage advice as text if relevant |
Always derive the care instructions from tests on your own fabric. The label must survive the most demanding care you allow: a towel label rated for 60 °C must itself withstand 60 °C washing and tumble drying.
Composition rules for home textiles
Regulation (EU) No 1007/2011 on textile fibre names and labelling applies to household textiles just as it applies to clothing. In practice:
- state the fibre composition by weight percentage, using the official fibre names, for example "100% cotton" or "60% cotton, 40% polyester";
- give the information in the official language or languages of each EU country where the product is sold;
- for multi-component products such as a cushion with a cover and filling, or a quilted bedspread, state the composition of each component;
- declare non-textile parts of animal origin, such as down or feathers in fillings;
- keep the label durable, legible and accessible throughout the product's life.
For the language side, see our article on label language requirements in the EU. A booklet care label is a practical way to fit many languages on one label.
Durability tips for home textile labels
- Match the label to the wash: choose materials and prints rated for the highest wash temperature on your care label.
- Use colourfast yarns and inks: a bleeding label on white bed linen is a serious quality complaint.
- Sew into strong seams: catch the label in the hem or seam with enough allowance, typically 8–10 mm, so it cannot pull out.
- Choose OEKO-TEX Standard 100 certified labels for products in close skin contact, such as bed linen and towels.
- Consider recycled materials: labels in recycled polyester with GRS certification are available on request for sustainable home collections.
Ordering home textile labels
Send us your product list with sizes, compositions and care instructions, plus your logo. We prepare a digital proof typically within 24–48 h and physical samples before production. The minimum order is typically 1,000 pcs per design; production takes typically 10–20 working days after approval, with delivery across the EU from our own production in Bulgaria. Browse our care labels for materials and formats.
Launching a home textile range? A dedicated contact person supports you at every step, from towel loop labels to multilingual care labels for every size. Request a quote for your home textile labels.
Frequently asked questions
What labels do towels need?
Towels usually carry a brand label, often a woven loop label that doubles as a hanging loop, and a care and composition label in the hem that withstands 60 °C washing and tumble drying.
Is a composition label mandatory for bed linen?
Yes. EU Regulation 1007/2011 applies to household textiles, so bed linen must show the fibre composition by weight percentage in the official language of each country where it is sold.
Where should the care label go on a duvet cover?
In an inside seam near the closure or in a corner seam, away from the sleeping surface. Include the size, such as 140×200 cm, in a clear font because it is hard to see on a folded cover.
What size is a towel loop label?
Woven loop labels for towels are typically 15–25 mm wide and 60–100 mm long before folding. We can also make custom sizes to suit your hem and loop length.
Do I need separate labels for each piece of a bed linen set?
It is recommended. The pieces are separated after the first wash, so each duvet cover, sheet and pillowcase should carry its own care label with composition and size.
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Send the label type, size, quantity and your deadline. We usually reply within one working day with a price and a recommendation.
- Usual MOQ 1,000 pcs per design
- Samples before production
- Production 10–20 working days
- Delivery across Europe