Packaging Labels and Logo Stickers for Clothing Brands

Packaging is where a clothing brand meets the customer before the garment does. A logo sticker sealing the tissue paper, a printed label on the mailer bag or box, a size sticker on the polybag: these packaging labels turn plain packaging into a branded experience and keep the warehouse organised at the same time. This guide explains which labels for packaging a clothing brand typically uses, how to choose materials, finishes and formats, and how to plan your own stickers alongside the rest of your label order. Our stickers and packaging labels collection shows the range.

Why packaging labels matter for clothing brands

For e-commerce brands, the unboxing moment is the shop window. Custom stickers with your logo are the simplest way to make a standard box or mailer feel like your own packaging, without printing whole boxes. For wholesale and retail, labels carry practical information: style number, size, colour, barcode and quantity. Good packaging labels serve both purposes and keep the same visual language as your woven labels and hang tags.

Types of stickers and packaging labels

Tissue-paper and sealing stickers

Small round or oval logo stickers, usually 30–50 mm, seal the tissue paper around the garment. They are the most visible branding inside the box. A clean, simple logo in one or two colours works best at this size.

Box and mailer-bag stickers

Larger rectangular or round stickers, typically 50 × 30 to 100 × 50 mm, brand plain shipping boxes and mailer bags. They can carry the logo, a short message or a website address. On recycled or kraft boxes, a white or kraft-paper sticker with a single dark colour looks natural.

Swing-tag stickers

Small stickers placed on the hang tag to add information that changes per product or market: price, size, colour code, a "new" mark or a special edition note. They let you print one hang-tag design for the whole collection and personalise it with a sticker.

Barcode, size and polybag stickers

Barcode stickers (EAN or internal codes), size stickers and polybag labels identify each item in the warehouse and at the retailer. They are usually white paper or synthetic labels printed with variable data. Retailers often specify sizes and content, so check their packing manual before ordering.

Carton and shipping labels

Outer carton labels show style, colour, size breakdown and quantity. They are mostly plain thermal labels, but brands increasingly add a small logo for consistency.

Sizes are typical; custom shapes and sizes are possible. See our label size guide for proportions.

Materials for own stickers

• Coated paper: the standard choice for bright colours and sharp logos, gloss or matt.
• Uncoated and textured paper: a natural, premium feel that suits minimalist brands.
• Kraft paper: brown, earthy look for eco-positioned packaging.
• PP and PE film: white, clear or metallic films that are water-resistant and tear-resistant, ideal for polybags and mailers.
• Clear film: the logo appears to float on the packaging; works well on coloured boxes.
• Metallic film: gold or silver look for premium and gift packaging.

Finishes and effects

Finishes give your custom stickers with logo a premium touch. Popular options include hot-foil stamping in gold, silver or colours, embossing, spot UV varnish on parts of the design, matt or soft-touch lamination, and die-cut outlines that follow the logo. Choose one effect and use it consistently; foil plus embossing plus spot UV on a 40 mm sticker is usually too much.

Adhesives

The adhesive must suit the surface. A permanent adhesive works for boxes and mailers. A removable adhesive suits labels that the customer or retailer will peel off, such as price stickers on hang tags. Polybags and textured papers need an adhesive that grips flexible or rough surfaces. If stickers are applied in a cold warehouse, mention it, as some adhesives need a minimum application temperature.

Roll vs sheet stickers

Stickers on rolls are designed for fast hand application or label dispensers and printers, and they are the right format for barcode, size and polybag labels with variable data. Sheet stickers are easy to handle in small studios and pop-up packing stations. For tissue seals, many brands use rolls because a packer can peel them quickly with one hand. Tell us how and where the stickers will be applied, and we will suggest core size, winding direction and label gap for rolls.

Tip: if barcode stickers will be printed in your warehouse, order blank or pre-printed rolls that match your printer's core size and maximum roll diameter.

Designing a logo sticker that works

A sticker is small and seen for a few seconds, so the design should be immediate. Keep these points in mind:

• Simplify the logo: fine lines and small text disappear at 30–40 mm. A logo mark or monogram often works better than the full wordmark.
• Limit colours: one or two strong colours, or one colour plus foil, look cleaner than a full-colour image.
• Respect the edge: keep important elements at least 2–3 mm inside the cut line, because die-cutting has a small tolerance.
• Think about the background: a sticker that looks good on white tissue may disappear on black tissue. Check it against your real packaging colours.
• Plan for variants: seasonal or limited-edition stickers can refresh packaging without changing the boxes.

How many stickers to order

Count the stickers used per order, not per garment. A typical e-commerce parcel uses one tissue seal and one box or mailer sticker; some brands add a thank-you sticker or a returns label. Multiply by your expected monthly orders and add a buffer. Because the minimum order is per design, using one universal logo sticker for tissue and mailers is often the most efficient start. Barcode and size stickers follow your SKU list and production quantities.

Keeping packaging consistent with your labels

Use the same logo artwork, colours and typography on stickers as on woven labels and hang tags. Order them in the same project so colour references are checked together. If you need a reminder of the full label set for a collection, see our starter label kit. For eco-focused packaging ideas, read about sustainable hang tags.

Artwork and ordering

Send vector artwork (AI, EPS, PDF or SVG), the sticker size and shape, material and finish preferences, and the quantity per design. Our express label design team can adapt a logo for small sticker sizes and return a digital proof typically within 24–48 h. The minimum order is typically 1,000 pcs per design. After approval, production typically takes 10–20 working days in our own production in Bulgaria, with delivery across the EU.

Frequently asked questions